Roland Sands: Custom Motorcycle Builder | Royal Purple Outperformer

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To Roland Sands, “Life is just one big project. You got to hit it every day.” The custom motorcycle builder is featured in this second installment of the Royal Purple Outperformer Series. Then click here to meet more Outperformers: http://www.royalpurpleconsumer.com/outperformer/

Founder of Roland Sands Designs, Sands builds custom motorcycles and designs concept motorcycle parts and accessories. He raced professionally from 1994 to 2002, earning 10 wins including AMA 250 GP Champion in 1998.

Transcription:

“My name is Roland Sands. I’m a motorcycle builder, designer. Stoked to bring things in my head to reality. That’s what it is all about: bring an idea to life. I mean there’s no more complete circle than that. That’s the challenge, you know. I was around motorcycles, I mean, since I can remember, really. It’s kind of been in my blood. When I was 18, it was like a drug addiction, man. Nothing else in my life really mattered a whole lot. It was like, ‘I’m going to go out and ride and race and try to win.’ So, that’s what I did for about 10 years. And I didn’t know that I was going to be a national champion, and I didn’t know that I’d end up winning national road races, and breaking track records, and racing at the highest level. I really wanted to go make something of myself that didn’t really have to do with anybody else because I knew no one would be able to take that away from me, you know. Pushing myself seems like a way of life. Every time I was on a bike I’d push, and I’d always push past the limit. And now I really get the majority of my satisfaction from my creation. I don’t know. Some people call me one of the top builders. I don’t know, I guess I am. But, what’s different is, in this realm of building motorcycles, it’s not about being the best as much as it’s about just creating and wanting to build new stuff and cool stuff. To constantly innovate is the challenge, to always do something new and different. And today it’s so tough because there are so many people building great things, so it’s hard to stand out, you know. So you have to really push. Creating something, it is about bringing something to life. A motorcycle, to me, is a personification of that because it involves so many different things. It involves art, fabrication, design, engineering, rubber, steel, aluminum, titanium, paint, wood, whatever you can throw at it. So motorcycles, to me, are like the finest way to bring an idea to life and making it real and making it something you can actually touch, feel and ride. That’s what it’s all about. Being on a bike for me is just essential to life. It’s the purest expression of freedom and mobility. The faster you go, the harder you ride, the harder you push, you feel it so much more on a motorcycle. If you’re going 100 miles per hour, you know it. It’s training physically but also mentally because you put so much focus into it. When you’re on a bike it just strips everything else away. It just makes everything else in your life disappear. I’ll never be away from bikes. It’s just what I do, what my family does, what everyone I know does. It’s safe to say I’ll be around for a little while. I don’t see any other way for me personally but to just go after it every day. It just makes sense to me, so that’s what I do. Life is one big project. You got to hit it every day.”

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